Meta的最新AI应用Muse可能是这家社交巨头的下一个重大爆款，新数据表明。根据市场情报提供商Apptopia刚刚发布的估算，Muse在移动设备上的应用在上市的前12天内下载次数超过了ChatGPT在其发布后12天内的下载次数。（此数据仅比较美国和加拿大市场。）

该公司发现，Muse的日活跃用户数也高于ChatGPT同期的水平。

在此之前，由于这两款应用采取了不同的发布策略，很难对它们进行精确的苹果对苹果式比较。当ChatGPT登陆移动端时，它在全球范围内可用，但仅限iOS平台。与此同时，Muse在Apple App Store和Google Play上均可用，但仅限于美国和加拿大。

为了更好地对齐数据进行比较，Apptopia仅针对这两款应用各自发布的前12天内的美国和加拿大iOS数据进行了分析。在这一子集数据中，Muse的下载量已达180万次，而ChatGPT为130万次。

该公司还表示，在全球范围内，Muse在上市的前12天内总安装量达到280万次。其增长尚未停滞；据Business Insider周五报道，Muse已从发布后在美国App Store整体排名第2位上升至目前的第1位。该媒体指出，这一跃升使该应用超越了ChatGPT。另一家公司Appfigures当时也表示，Muse的下载量已突破100万次。

图片来源：Appfigures

此外，Apptopia的数据表明，Muse在美国的日活跃用户数现在高于ChatGPT在发布同期水平。如果仅比较美国移动应用的日活跃用户数，Muse以64.2万日活用户领先，而当时ChatGPT为23.1万。

为了公平起见，考虑到Muse同时在iOS和Android上可用，而ChatGPT仅在iOS上发布，Apptopia将比较范围缩小至仅限iOS。然而，即使在此范围内，Muse依然表现更高，其在iOS上的日活跃用户数为35.9万，仍高于ChatGPT同期的数据。

Apptopia只能提供关于应用下载量和活跃用户的第三方估算；它无法直接访问Meta的内部数据。但即使这些数字仅在“大致”层面准确，它们也表明Muse有可能成为Meta最新的顶级应用。

在推出Instagram的Threads时，Meta已经完善了其交叉推广策略，该应用如今拥有超过5亿用户，这得益于在Meta最大应用（包括Instagram和Facebook）中的大力营销和整合。鉴于这款AI应用可以与这两个平台连接，Muse可能会获得类似的推动力。它还在WhatsApp内运行，这可能为其带来另一波增长动力。

虽然Apptopia无法直接看到Meta的交叉推广活动或广告数据，但它指出，超过95%的Muse用户同时也是Facebook用户，63%是Instagram用户。

Meta已被要求发表评论，但尚未分享有关Muse早期采用的公开数据。

更正：本文较早版本曾引用分析公司Appfigures作为Apptopia数据的来源。此错误已修正。

Meta’s latest AI app, Muse, could be the social giant’s next major hit, new data suggests. According to just- released estimates from market intelligence provider Apptopia , Muse’s app on mobile devices has been downloaded more times during its first 12 days on the market than ChatGPT was in the 12 days after its debut. (This data compares the U.S. and Canada markets only.)

Muse also has more daily active users than ChatGPT had at the time, the firm found.

Until now, it had been difficult to make an exact apples-to-apples comparison between these two apps, given that they had pursued different launch strategies. When ChatGPT arrived on mobile, it was made available globally, but only on iOS. Muse, meanwhile, is available across both Apple’s App Store and Google Play, but only in the U.S. and Canada.

To better align the numbers for comparison, Apptopia looked only at the iOS data for the U.S. and Canada for both apps during the first 12 days of their respective launches. In this subset of the data, Muse has now seen 1.8 million downloads to ChatGPT’s 1.3 million.

Overall, Muse has seen 2.8 million total installs globally in its first 12 days, the firm also said. Its growth hasn’t yet stagnated, either; Muse has moved up from its original position as No. 2 overall on the U.S. App Store immediately after its launch to now No. 1 , as Business Insider reported on Friday. That jump put the app higher than ChatGPT, the outlet noted. Another firm, Appfigures , said at the time that Muse had then crossed 1 million downloads.

Image Credits: Appfigures

In addition, Apptopia’s data indicates that Muse’s U.S. daily active users are now higher than they were for ChatGPT at the same point after its launch. When comparing just the U.S. mobile app daily active users, Muse comes in higher with 642,000 daily users compared with 231,000 for ChatGPT at the time.

To be fair to the fact that Muse is available across both iOS and Android, while ChatGPT launched on iOS only, Apptopia narrowed the comparison to iOS alone. Yet, even here, Muse is coming in higher, with 359,000 daily active users on iOS, still above ChatGPT’s figures from that time period.

Apptopia can only provide third-party estimates about an app’s downloads and active users; it doesn’t have direct access to Meta’s internal figures. But even if these numbers are only correct from a general “ballpark” perspective, they indicate that Muse could have a shot at becoming Meta’s newest top app.

Meta already perfected its cross-promotion strategy when it launched Instagram’s Threads, which now has 500+ million users, thanks to heavy marketing and integrations in Meta’s largest apps, including Instagram and Facebook. Muse is likely to get a similar push, given that the AI app can connect with both of those platforms. It also works inside WhatsApp, so that could give it another boost.

While Apptopia doesn’t have visibility into Meta’s cross-promotion efforts or ads directly, it did note that over 95% of Muse’s users are also Facebook users and 63% are Instagram users.

Meta, which has been asked for comment, has not yet shared public figures related to Muse’s early adoption.

Correction: An earlier version of this article referenced the analytics firm Appfigures as a source for data from Apptopia. This has been fixed.