OpenAI 再次尝试探索其对话式 AI 助手 ChatGPT 如何帮助用户进行在线购物。周四，该公司宣布在全球范围内推出两项新的购物功能，包括虚拟试穿服装和配饰的功能，以及一项可以帮助用户保存心仪商品以便日后参考的新收藏功能。

这些更新正值 AI 助手探索围绕购物的消费者用例之际。OpenAI 此前不得不放弃在该领域的一个早期构想，即结账功能，该功能最终表现不佳。最近，代理式 AI 初创公司 Instinct 开始向用户推送产品推荐，但一些人认为这种主动推荐有些越界，更像广告而非有益的建议。

OpenAI 表示，其新的购物功能利用了新推出的 ChatGPT Images 2.5 模型，该公司声称该模型能产生更自然的照明和更丰富的纹理，更可靠地遵循编辑指令，并减少图像生成的延迟。

首先，虚拟试穿功能允许 ChatGPT 用户上传自拍或全身照片，以可视化服装或配饰穿在身上的效果。此选项将作为 ChatGPT 购物结果中的新“试穿”按钮出现。您还可以上传物品的图片（例如网页截图），并要求 ChatGPT 为您进行试穿。

另一个新功能“收藏”允许您将发现的商品保存到应用内的“图书馆”中，以便日后返回查看。（公司指出，这些物品将与您的试穿图像一起保存。）

图片来源：OpenAI

OpenAI 表示，ChatGPT 还可以通过其他方式帮助用户购物。

例如，您可以描述一种想要尝试的风格，然后要求它寻找完成该造型所需的单品。或者，您可以上传名人穿搭的照片，并要求它找到他们穿着且可购买的商品。

后者使助手进入了 Pinterest 和 Google 近年来主导的领域，即作为时尚灵感和发现的来源，并能为在线零售商转化为销售。

然而，ChatGPT 是否会成为人们对此类活动的首选，仍有待观察——尤其是考虑到 Google 去年已经推出了虚拟试穿功能。

OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for later reference.

The updates arrive at a time when AI assistants are exploring consumer use cases around shopping. OpenAI already had to pivot from one of its earlier ideas in this space, an instant checkout feature that ended up not performing well. More recently, agentic AI startup Instinct began pushing product recommendations to users, but some felt that the proactive recommendations were an overreach, more akin to ads than helpful suggestions.

OpenAI said its new shopping features leverage the newly launched ChatGPT Images 2.5 model , which the company claims produces more natural lighting and richer textures, follows editing instructions more reliably, and reduces image generation latency.

To start, virtual try-on allows ChatGPT users to upload a selfie or a full-body photo in order to visualize how an article of clothing or an accessory might look on them. This option will appear as a new Try On button in ChatGPT’s shopping results. You can also upload an image of an item, like a web screenshot, and ask ChatGPT to try it on for you.

The other new option, Favorites, lets you save products you discover to a Library in the app so you can come back to them later. (These items will be saved alongside your try-on images, the company notes.)

Image Credits: OpenAI

OpenAI said that ChatGPT can help users shop in other ways, too.

For instance, you could describe a style that you’d like to try, then ask it to shop for the pieces needed to complete the look. Or, you could upload photos of celebrities’ outfits and ask it to find the items they’re wearing that are available for purchase.

The latter sees the assistant moving into areas that Pinterest and Google have dominated in recent years as sources for fashion inspiration and discovery that can convert to sales for online retailers.

Whether ChatGPT will become people’s first choice for this type of activity, however, remains to be seen — especially given that Google launched virtual try-on last year .