2026年10月1日
公司
Albertsons Companies如何从内而外重塑零售业态
Albertsons Cos.正扩大其与OpenAI的合作,旨在为数百万顾客改善零售体验。
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节省团队时间,加速零售创新
将Safeway杂货购物带入ChatGPT
构建面向全零售规模扩展的360度合作伙伴关系
零售业依赖于在巨大规模上做出的微小决策:推广哪些产品、如何协助员工、开发人员下一步应构建什么功能——以及更贴近生活的,今晚吃什么。杂货购物是我们照顾自己及身边人最平常的方式之一。在Albertsons Cos.,这些决策在超过2,200家门店中展开,包括Albertsons®、Safeway®、Vons®、Jewel-Osco®、Shaw’s®、ACME®和Tom Thumb®,每周服务超过3,600万顾客。
OpenAI正与Albertsons Cos.合作,随着该零售商将人工智能(AI)引入日常工作流程,包括ChatGPT Enterprise,以及为其客户打造的定制化AI驱动体验、基于数据驱动的推荐和促销洞察(均利用OpenAI API构建)。新的Safeway在ChatGPT中的体验
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将这一创新带给数百万购物者,帮助他们从构思晚餐到完成结账全程都在ChatGPT中完成。
节省团队时间,加速零售创新
数字购物、门店运营、履约、商品陈列和客户体验都依赖于团队不断构建、测试和改进的系统。Albertsons Cos.正在扩大其在组织内对AI的使用,以帮助团队驾驭复杂性、加速工作流程,并更快地将具有潜力的想法推向生产阶段。这项工作将购物背后的技术与实际决策联系起来:推广哪些产品、如何解释推荐内容以及如何帮助顾客找到晚餐所需的食材。
这一部署是更广泛的工作方式投资的一部分。通过ChatGPT Enterprise和其他AI驱动工具,部分团队正在探索简化工作、改善决策以及识别可在整个组织内扩展的实践的新方法。
ChatGPT Enterprise和OpenAI驱动的应用程序正被构建零售技术的团队以及能够产生有意义影响的业务职能部门所使用。通过首先在聚焦领域开发能力,Albertsons Cos.可以评估哪些方法有效,建立可重复的实践,并为未来更广泛的创新奠定坚实基础。
将Safeway杂货购物带入ChatGPT
根据dunnhumby于2026年2月发布的《美国消费者趋势追踪器》
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,与购买其他类型的商品相比,购物者更愿意使用AI进行杂货采购。
ChatGPT中的全新Safeway体验是AI如何让杂货购物变得更轻松的示例。购物者可以从食谱、照片、数字清单或简单请求开始:“为四人计划披萨之夜”、“从熟食店准备一顿快速晚餐”,或者“使用门店自有品牌补货早餐食品和零食”。ChatGPT会显示相关产品和优惠信息,帮助构建购物车,并引导顾客前往Safeway完成结账。
Jill Pavlovich表示:“这是我们利用AI减少摩擦并使日常购物变得更加轻松的又一实用方式。”她担任Albertsons Companies数字客户体验高级副总裁。
ChatGPT中的全新Safeway体验扩展了Albertsons的AI购物助手和Ask AI功能,并计划从Safeway扩展到其他杂货品牌,包括Albertsons、Vons、Jewel-Osco、Shaw’s、ACME和Tom Thumb。
构建面向全零售规模扩展的360度合作伙伴关系
Albertsons Cos.正在扩大其与OpenAI的合作关系,以帮助团队更高效地工作,并为顾客带来更便捷的购物体验。通过OpenAI API,Albertsons Cos.持续探索人工智能如何在零售业的供需两端创造价值。对顾客而言,这意味着在构建购物篮、回购熟悉商品以及规划符合个人偏好和所提供信息的食谱与餐食方面,将获得更加个性化的协助。
在幕后,Albertsons Cos.将预测模型与生成式人工智能相结合,提供可解释的、数据驱动的推荐和促销洞察,帮助商家评估业务考量并做出更明智的决策。这一进展得到了更广泛的OpenAI驱动功能的支持,从员工工具到商务应用,再到可扩展至全企业的广告解决方案。
在每周服务超过3600万顾客的2200多家门店中,这些改进实现了连接:团队构建速度更快,决策质量更高,让餐桌摆上食物也变得更加轻松。
合作伙伴关系
2026年
作者
OpenAI
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How Albertsons Companies is reimagining retail from the inside out
Albertsons Cos. is expanding its work with OpenAI to improve the retail experience for millions of customers.
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Saving teams time and accelerating retail innovation
Bringing Safeway grocery shopping into ChatGPT
A 360-degree partnership built to scale across retail
Retail runs on small decisions made at enormous scale: which products to promote, how to help an associate, what a developer should build next—and, closer to home, what’s for dinner. Grocery shopping is one of the most ordinary ways we take care of ourselves and the people around us. At Albertsons Cos., these decisions play out across more than 2,200 stores, including Albertsons®, Safeway®, Vons®, Jewel-Osco®, Shaw’s®, ACME® and Tom Thumb®, serving over 36 million customers each week.
OpenAI is working with Albertsons Cos. as the retailer continues to bring AI into everyday workflows, including ChatGPT Enterprise, as well as custom AI-powered experiences for its customers, data-driven recommendations and promotional insights built with the OpenAI API. The new Safeway experience in ChatGPT
(opens in a new window)
brings that innovation to millions of shoppers, helping them move from a dinner idea to checkout all in ChatGPT.
Saving teams time and accelerating retail innovation
Digital shopping, store operations, fulfillment, merchandising and customer experience all depend on systems that teams continually build, test and improve. Albertsons Cos. is expanding its use of AI across the organization to help teams navigate complexity, accelerate workflows and move promising ideas toward production faster. The work connects the technology behind a shopping trip to practical decisions: which products to promote, how to explain a recommendation and how to help customers find ingredients for dinner.
That rollout is part of a broader investment in how work gets done. Through ChatGPT Enterprise and other AI-powered tools, select teams are exploring new ways to streamline work, improve decision-making and identify practices that can scale across the organization.
ChatGPT Enterprise and OpenAI-powered applications are being used by teams building retail technology and by business functions where AI can drive meaningful impact. By developing capabilities in focused areas first, Albertsons Cos. can evaluate what works, build repeatable practices and create a strong foundation for broader innovation over time.
Bringing Safeway grocery shopping into ChatGPT
Shoppers are more open to using AI for groceries than for other types of purchases, according to dunnhumby’s February 2026 United States Consumer Trends Tracker
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.
The new Safeway experience in ChatGPT is an example of how AI can make grocery shopping easier. Shoppers can start with a recipe, photo, digital list or simple request: “Plan pizza night for four,” “Put together a quick dinner from the deli,” or “Restock breakfast foods and snacks using store brands.” ChatGPT surfaces relevant products and savings, helps build a cart and directs customers to Safeway to check out.
“This is another practical way we are using AI to reduce friction and make everyday shopping easier,” said Jill Pavlovich, SVP, Digital Customer Experience at Albertsons Companies.
The new Safeway experience in ChatGPT expands on Albertsons’ AI shopping assistant and Ask AI capabilities and is planned to grow beyond Safeway to other grocery brands, including Albertsons, Vons, Jewel-Osco, Shaw’s, ACME and Tom Thumb.
A 360-degree partnership built to scale across retail
Albertsons Cos. is expanding its partnership with OpenAI to help teams work more efficiently and make grocery shopping easier for customers. Through the OpenAI API, Albertsons Cos. continues to explore how AI can create value on both sides of retail. For customers, that means more personalized assistance with building baskets, repurchasing familiar items and planning recipes and meals tailored to preferences and information provided by the customer.
Behind the scenes, Albertsons Cos. is combining predictive models with generative AI to deliver explainable, data-driven recommendations and promotional insights, helping merchants evaluate business considerations and make more informed decisions. That progress is supported by a broader set of OpenAI-powered capabilities, from employee tools to commerce apps and advertising solutions that can be extended across the enterprise.
Across more than 2,200 stores serving over 36 million customers each week, those improvements connect: teams build faster, decisions get better and putting food on the table becomes a little easier.
Partnerships
2026
Author
OpenAI
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